Thursday, 21 August 2014 00:00

How Mobile Technology is Changing Our Lives

In today's environment, mobile technology has become synonymous with convenience, speed and flexibility. It is replacing what we once considered to be everyday items such as newspapers, maps and wallets. Businesses are learning more about the ways mobile technology can be used to increase their productivity and lead to increased profitability. Below are some of the key areas in which mobile technology can be useful. 

Networking / Communication

Mobile technology allows companies to have an unprecedented level of connectivity between employees, vendors, and customers. Workers can download applications on their mobile devices that allow them to connect with others through social media such as LinkedIn, Facebook and Twitter. Real-time communication with the office can be important in delivering business benefits, such as efficient use of staff time, improved customer service, and a greater range of products and services delivered.


Mobile sites and reviews are now playing an important role in the success or failure of businesses. Studies have shown that a well designed website will increase the likelihood that a potential customer will choose to do business with a particular company. Once a customer has made their choice, mobile access to the internet allows them to read and write reviews instantly, which can contribute significantly to the success or failure of a business.

Company Development

The speed and accessibility of feedback has led to faster research and development for companies which is an important part of staying ahead of the competition. It has also led to product upgrades moving at a faster rate. In addition, customers and clients feel as if they have a more direct role in a company's development.


Mobile technology has introduced a new dimension into advertising and marketing for businesses worldwide. Potential customers now see business advertisements on mobile phones through a wide variety of mobile marketing technologies including: SMS, mobile websites, mobile applications, banner ads and more. These advertisements can be customized to reach a more specific, targeted audience thanks to software that "reads" the website or information individuals are seeking on their mobile device and displaying advertisements that relate to that information. Marketing is made more effective by this customisation and because most people always have a mobile device handy, their exposure to advertisements is increased. The use of mobile technology shows no signs of slowing down any time soon. It will continue to play a larger role in our lives every day and will eventually be used more often than desktop computers as the main way to connect to the internet.

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Australian Marketing Institute

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