What we're thinking

Friday, 03 October 2014 00:00

Branding vs Marketing

What's the Difference?

There is a spectrum of opinions out there regarding this. Liquid Catalyst believes the two are best explained below.

Friday, 03 October 2014 00:00

What is Syncronised Marketing?

Syncronised Marketing

To explain synchronised marketing we need to start with its evolution from integrated marketing.

When integrated marketing was first used is difficult to ascertain, but we can say it grew in popularity as media became increasingly fragmented and traditional marketing experts, largely ad agencies, looked for ways to leverage their expertise across the growing media landscape in return for a greater share of limited marketing dollars. What has always been missing from the integrated marketing model is a committed brand focus. It was largely centred on an advertising idea applied across other platforms, eventually including interactive sites. If the model was out of step then, it is clearly old school now that social media has upped the ante, turning marketing into an ongoing conversation whose location, start or finish is impossible to control.

Friday, 19 September 2014 00:00

New Office

For a business to move to a new office is a big step for any organisation. It requires vision, commitment and a steady work flow. It promotes growth, greater goals and better service. It strengthens existing bonds and creates new ones.

Thursday, 21 August 2014 00:00

How Mobile Technology is Changing Our Lives

We've arranged a civilization in which the most crucial elements profoundly depend on science and technology. - Carl Sagan

In today's environment, mobile technology has become synonymous with convenience, speed and flexibility. It is replacing what we once considered to be everyday items such as newspapers, maps and wallets. Businesses are learning more about the ways mobile technology can be used to increase their productivity and lead to increased profitability. Below are some of the key areas in which mobile technology can be useful.

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