What we're thinking

Friday, 15 August 2014 00:00

How To Position Your Brand Better

Use “Snackable Bites”

Give your target audience what they want in small doses. “Snackable bites” will be easier to understand when using small phrases and key terms. Don't make it hard for your audience with long pages of information. Let these bites simplify the audience's engagement with the information and tempt them to read more.

Sunday, 03 August 2014 00:00

Benefits Of Outsourced Marketing

Simplicity

If you are unfamiliar with even the basics of advertising and marketing, you are best off outsourcing your advertising and marketing efforts at least temporarily. Finding the right company to outsource is an easier process than finding a new employee because most companies will want your business. Instead of managing the training and payment of an employee, including vacation, sick leave and the inevitable raise, an external company is a simple contract agreement. This also increases the chances of having less down time searching, training and organising employment benefits.

Thursday, 03 July 2014 00:00

Digital Trends for 2014

Content Marketing

Marketers can reach their intended audience more effectively by making their content compatible across all screens and social platforms. Using video and sharing content via social media will create awareness for brands and put them ahead of their competitors. Content marketing’s purpose is to attract and retain customers by consistently creating and curating relevant and valuable content with the intention of changing or enhancing consumer behavior. It is an ongoing process that is best integrated into your overall marketing strategy.

Thursday, 19 June 2014 00:00

Succeeding is a Journey not a Destination

Success is a journey, not a destination. The doing is often more important than the outcome. - Arthur Ashe

Success has many forms, descriptions and ways it can be interpreted. Success is relatively defined in most dictionaries as ‘the accomplishment of an aim or purpose.’” and people use a wide range of metrics to measure success, most of which contradict each other. Money is, of course, one of the biggest metrics used to determine success but if we really looked into the word and broke down exactly. You can find that it can be experience much more satisfying than any acknowledgement or award.

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